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The most important thing is that the content should be presented in such a way that as many people as possible can learn from it.
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Content - factual correctness and a unique topic

The content cannot contain substantive errors, the topic should be unique (compared to other publications from our blog), and at the same time interesting for readers.

Message - an interesting way to convey knowledge:

The article or video should be presented in such a way as to encourage the readers to learn about a given issue. Imagine you are writing a tutorial to help your friends.

Style - visual appeal and overall quality of the article:

The content should be presented in an aesthetic way. If someone undertakes to write an article, they should also master the basic principles of spelling and punctuation.

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