2009 is a special year for PCB industry, in the case of the global economic recession PCB industry faces unprecedented challenge: namely has experienced a serious decline in sales, at the beginning of the second half of the year show strong buyer's market, tight capacity and short predictability. Happily, as the government launched a series of economic measures actively, make China from 09 in the second half of the signs of a rebound, the GDP growth target of 8% of the beginning is successfully completed, is expected to continue to lead the global economy. At the same time, the whole machine manufacturers are also full of expectations, in 2010 they are looking for new suppliers, in order to gain a competitive advantage in technology and customer service, in response to changes in market demand.
In the timing of this crisis coexist, the international electronic information with a market division (tianjin), executive director and general manager Hu Hongyu photoelectric company, share market division he successful operating experience and insights of the industry development trend.
ESMC: Germany is currently the main goal of the application market have?
Hu Hongyu: LPKF equipment and technology is applied to a variety of materials processing, involved in three areas: the electronics industry, plastic industry and new energy industries. Provide 3 kinds of products for electronic industry, fast circuit board production equipment, is a tool for electronic designers proofing, small production, customers in research institute, the research and development department of the school and enterprise; Laser cutting equipment, used to cut soft, hard and soft in combination with bare board, circuit board assembly, or stalloy, customer is a circuit board manufacturing enterprises and SMT, EMS companies; Laser plastic activation device, used in the manufacture of 3 d MID the 3 d molding interconnection devices, current customers are mainly concentrated in innovative components manufacturers, such as, new type antenna, connectors, mobile phone or computer, and so on.
ESMC: do you think 1 year above the target application in the future market trend of the development of how? These trends will be the impact of supply and demand of the market?
Hu Hongyu: first of all, the economic recession, the economy turmoil the biggest impact is one of the traditional manufacturing industry, electronic products have penetrated into every aspect of our life, become consumer goods, some even necessities, recovery is only a matter of time before, I believe it has started. But recovery is not equal to growth, more is not the original market of repetition. Originally formed by large output, low cost competitive advantage will be more and more small, in the future competition will be more and more focus on quality. As consumers of mature, in order to have product for the purposes of consumption market will shrink, difference demand will grow. The traditional market demand, such as large energy consumption, not environmental protection, labor intensive production under the mass production product is hard to continue, will increase demand for products, the demand for the same product quantity will decline, will shorten product life cycle.
Hu Hongyu: with the progress of PCB manufacturing technology itself, on the manufacture, the manufacturing will be possible at any time, the advantage of intensive manufacturing will no longer apparent.
ESMC: application in these goals on the market, hu you think how your company's products and core technologies can help your customers to solve difficult?
Hu Hongyu: LPKF products, whether it is fast production circuit board equipment, or board, cutting equipment, laser points belong to computer data driving of advanced manufacturing equipment, essentially we simplify the production process, increases the production of flexible, promote the fine degree of process control. This makes the production and manufacture of itself, has risen to a higher level, customers can win more business opportunities, it's in our idea, which USES LPKF technology and equipment for the customer creation value.
Have a LPKF fast circuit board production system, for example, ProtoLaser, ProtoMat, laser or mechanical direct carving board, on-demand production, electronics product design and production of coherent whole, greatly shorten the development cycle, development process is simplified, the developing degrees of freedom increases, is quicker, more new products. Said from this Angle, LPKF fast PCB production system, is the electronic designer tool of innovation, is an enterprise to increase core competitiveness.
Again, for example, the traditional flexible circuit boards, just adagio, assembling both bare plate and plate, plate, the molding are mechanically, long production period, low accuracy, processing of mechanical stress produces in the process, product quality hidden trouble. This way of processing, in time, cost and quality are not suitable for many varieties, small batch, the fast pace of market requirements. And LPKF MicroLine equipment, computer control ultraviolet laser beams with high speed cutting, save mould, improves the precision, replacement of varieties as long as change data, let our customers to reduce costs at the same time, meet the manufacturing quality of higher and higher, and more and more short supply requirements. Using this technology to make circuit boards, allowing the circuit board design much more complex, more sophisticated, less wide. That is to say, by LPKF laser circuit board processing technology, can solve the problem of many traditional manufacturing technology, in many ways, broke through the circuit board design manufacturing restrictions in the past. In other words, through the adoption of LPKF ultraviolet laser cutting technology, we in the soft board, hard and soft board industry customers for their customers to provide more valuable manufacturing services.
Again, for example, including materials, processing all aspects, such as patent protection of LPKF typical vmlinux.lds technology, computer control, laser edge change focal length, and high speed movement, on the workpiece surface scan, selective activation of finished plastic parts surface, through the efficient chemical plating, conductive patterns can be obtained. The whole 3 d mids, namely the three-dimensional molding interconnection devices, only need to injection molding, laser activation, electroless plating three steps can be completed. This kind of manufacturing technology, to make this set of mechanical and electronic functions in one of the new device, has become the economic efficiency, easy and convenient, break through the traditional method in the production of 3 d MID to design, manufacture all kinds of constraints, opened the multi-field, multi-level widely used 3 d MID gate, let molding interconnection device function, space can really applied to all kinds of products. Adopted our typical vmlinux.lds technology customers, not only to provide manufacturing services to their customers, but also relies on this technology, an innovative engineering design, to develop new products, even out of the plight of the depend on the quantity, price competition, entered into a new world, value-added manufacturing is to expand the profit space, also simplifies the management difficulty, and promoted the prosperity of the market.
ESMC: PCB industry increasingly fierce competition, the market is adopted measures to enhance their competitiveness? What is your advantage?
Hu Hongyu: the advantage of innovative products and technologies is LPKF, such advantages, as years of accumulation, have tangible and intangible, it is difficult to copy, difficult to imitate, not by money, by the will, can acquire overnight.
Because over the years, LPKF stick to, preferring. Behavior, is to stick to his inheritance and focus of laser material processing technology and equipment, and applied research and equipment development, development, application research and promote equipment equipment development and application research, both mutual impetus, chasing each other forward and ascend.
Is to give customers value-added products not to be, can't put us in a global leading products not to be, there is no essential innovative products not to be, is inconsistent with our concept of environmentally friendly products, cannot ascend manufacturing technology level of products.
Behavior, preferring, also reflected in LPKF never chasing the market, but to develop new markets, leading the market. In this regard, we applied research is critical. In China, after the application of shenzhen, suzhou, tianjin center, we are building applications center in chengdu. So, in China, our engineers will further LPKF laser direct rigid technology, laser direct forming technology, laser cutting, laser plastic welding technology in-depth research, also provide proofing, experiments and processing services to the customers, to develop laser processing market, promote our equipment and technology promotion.
ESMC: how is your product roadmap? What is the next generation of technology or product development dynamic?
Hu Hongyu: at present, LPKF has six products, on the one hand has the function of the accuracy, reliability, flexibility, high speed, on the other hand has good operation, simplify the process and the characteristics of environmental friendly. Used our equipment and technology, manufacturing is no longer the buzzing, smoky battlefield scene, but the mouse and key light, quiet, clean office environment. Change numerous for brief, heavy to light, let manufacturing rise to a "light, fast, static, net" of the new state is our dream.
ESMC: you PCB market conditions at home and abroad, and what kind of idea and Suggestions.
Hu Hongyu: PCB's main function is to realize the electrical interconnection, is different from other electronic components, not general, is ready in advance, must, in accordance with the product design and specialized production, therefore, have more PCB manufacturing service attributes. Each product, all need at least a custom PCB, therefore, no matter how new electronics products, upgrading, has the demand for PCB, so is the evergreen tree of electronics manufacturing PCB will be.
But we need to pay attention to is: with all walks of life, including PCB manufacturing industry, promote the development of China, the environmental awareness will increase, labor costs will rise, our strengths will be decreased; On the other hand, the complexity of PCB, increase technical content and delivery time shorten, variety and volume shrinking, will weaken our Chinese PCB manufacturing advantages; In addition, the progress of PCB manufacturing technology itself, such as printing electronic technology development in full swing, LPKF typical vmlinux.lds technology, can make the PCB or net interconnection products manufacturing trend light static way, this way, local manufacturing, manufacturing will be possible at any time, the advantage of intensive manufacturing will no longer apparent.
Based on the above analysis, I think, China PCB should be made in environmental protection, improve the flexibility, increase the technological content of products, such as early some specifics, more geared to the needs of future projects, trying to make the PCB manufacturing contains more services, through our manufacturing, create more time for the end customer, spatial and functional value.
